Privacy Policy — Alpine Hotel Reich | Summaprada, Graubünden

Last updated: July 2025

The protection of your personal data is important to us. In this privacy policy, we explain how we collect, process, and protect your personal data when you use our website or stay at our hotel.

Data Controller

The data controller responsible for the processing of your personal data is:

Alpine Hotel Reich
Heinzenbergstrasse 1
7421 Summaprada, Switzerland
Email: info@alpinehotelreich.com
Phone: +41 79 460 31 36

What data do we collect?

Data you provide to us

We collect personal data that you voluntarily provide to us when you:

Submit a reservation request via our website
Contact us by email, phone, or contact form
Check in at our hotel
Subscribe to our newsletter (if applicable)

Automatically collected data

When you visit our website, we automatically collect certain technical information, including:

IP address
Browser type and version
Operating system
Date and time of your visit
Pages visited and click behaviour
Referring website (referrer URL)

Purposes of processing

We process your personal data for the following purposes:

Processing and managing your reservation requests and hotel bookings
Responding to your enquiries and communicating with you
Fulfilling legal obligations (e.g. guest registration requirements in Switzerland)
Improving our website and services
Ensuring the security of our systems

Legal basis

We process your personal data on the basis of the following legal grounds:

Performance of a contract (e.g. your hotel reservation)
Your consent (e.g. for newsletters)
Legal obligations (e.g. Swiss guest registration requirements)
Legitimate interests (e.g. website security and improvement)

Retention periods

We retain your personal data no longer than necessary for the purposes for which it was collected:

Reservation and booking data: up to 5 years after the last booking
Contact form data: up to 2 years after the last contact
Technical log data: up to 12 months

Data sharing

We only share your personal data with third parties when necessary for our services:

IT service providers who host and maintain our website
Authorities, where legally required (e.g. guest registration in Switzerland)

Cookies

Our website uses cookies to enhance the user experience. Please see our Cookie Policy for more information about the cookies we use and how you can manage them.

Your rights

Under the Swiss Federal Act on Data Protection (FADP) and, where applicable, the EU General Data Protection Regulation (GDPR), you have the following rights:

Right of access to your personal data
Right to rectification of inaccurate data
Right to erasure of your data
Right to restriction of processing
Right to data portability
Right to object to processing
Right to withdraw your consent

To exercise any of these rights, please contact us at info@alpinehotelreich.com.

Data security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or destruction. Our website uses SSL/TLS encryption for data transmission.

International data transfers

Your personal data is primarily stored and processed in Switzerland. Some of our IT service providers may process data in countries outside Switzerland or the EU/EEA. In such cases, we ensure appropriate safeguards in accordance with applicable data protection law.

Changes to this privacy policy

We may update this privacy policy from time to time. The most current version is always available on our website. We encourage you to review this policy periodically.

Contact and complaints

If you have any questions or concerns about this privacy policy or our data processing practices, please contact us:

Alpine Hotel Reich
Heinzenbergstrasse 1, 7421 Summaprada, Switzerland
Email: info@alpinehotelreich.com
Phone: +41 79 460 31 36

You also have the right to lodge a complaint with the Federal Data Protection and Information Commissioner (FDPIC) in Switzerland.